A strong brand identity is the foundation for effective marketing. The brand identity process aligns a brand’s visual elements with a company’s mission, vision, and values, to add relevance and purpose to marketing efforts. A compelling brand identity is a powerful tool manufacturers can use to make existing communications more effective, and new ones quicker and easier to create.
Developing a brand identity system takes insight, vision, creativity, and care. REED follows a four-step process that can be adapted to fit your specific needs, based on industry, timing, budget, etc.
While the end result of a brand identity project is the crafting of a brand’s visual framework, the real value is captured over time with the brand equity that is built with consistent exposure in the marketplace. At REED, the goal is to help you design a brand building program that has the immediate benefit of making sales and marketing communications more effective, as well as the long-term affect of boosting market performance.
Share your brand identity challenges and learn how REED can design a brand identity system that can increase the effectiveness of your marketing efforts.